Qualitative and Quantative research are very important, but are used for completely different areas of a company. Quantative research is used to find the numerical data and at the same time decreasing research bias. Qualitative research focuses on finding the “why”. Why someone does something or why something happens. Qualitative research groups are usually smaller than Quantitative, because since Quantitative is focused on numbers it requires the researchers to be very specific.
But to find the answers to the research we must come up with questions. When it comes to Qualitative, we must focus on the “why”. This can be done using people’s experiences and connecting their actions with a specific thing. Quantitative research is done with the question “how many”. This can be found through experiments, surveys, and various different studies. For example, a Qualitative question would be why did Andy eat cereal today. And a Quantitative question would be, how many times did Andy eat cereal this week.
All research is important for us to know and the first step to this is to find the question. Both qualitative and quantitative studies are subject to rigorous quality standards. However, the research techniques utilized in each type of study differ, as do the questions and issues they hope to address or resolve. The question will lead us on the track that we must follow in both Quantitative and Qualitative research.
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